📰 News Briefing
From Hot Wheels to handling content: How brands are using Microsoft AI to be more productive and imaginative
What Happened
Microsoft's AI unit, the Cognitive Language Platform (CLP), has launched a pilot program to help brands generate content more efficiently and creatively. This program utilizes large datasets to train AI models to understand and generate human-like text, including slogans, marketing copy, and even code.
Why It Matters
The initiative addresses the challenges faced by brands in content creation. With the growing popularity of AI, many businesses are looking for ways to leverage AI to streamline their content production and save time and resources. This program offers a solution by allowing brands to generate high-quality content quickly and easily.
Context & Background
The program is a significant development in AI-powered content creation. Microsoft's collaboration with various brands demonstrates the growing interest in AI in the marketing industry. This initiative also aligns with Microsoft's commitment to expanding the boundaries of AI capabilities.
What to Watch Next
The rollout of this program is expected to be gradual, with brands gradually adopting AI-generated content across various marketing channels. This will allow them to test and refine the generated content, optimizing results and identifying areas for improvement.
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From Hot Wheels to handling content: How brands are using Microsoft AI to be more productive and imaginative
Microsoft's Cognitive Language Platform (CLP) has launched a pilot program to help brands generate content more efficiently and creatively. The platform utilizes large datasets to train AI models to understand and generate human-like text, including slogans, marketing copy, and even code.
This initiative addresses the challenges faced by brands in content creation. With the growing popularity of AI, many businesses are looking for ways to leverage AI to streamline their content production and save time and resources.
The program is a significant development in AI-powered content creation. Microsoft's collaboration with various brands demonstrates the growing interest in AI in the marketing industry. This initiative also aligns with Microsoft's commitment to expanding the boundaries of AI capabilities.
The program is expected to be gradual, with brands gradually adopting AI-generated content across various marketing channels. This will allow them to test and refine the generated content, optimizing results and identifying areas for improvement.
Source: Microsoft AI Blog | Published: 2022-10-12