📰 News Briefing
From Hot Wheels to handling content: How brands are using Microsoft AI to be more productive and imaginative
What Happened
Microsoft has partnered with automotive companies and startups to develop a new AI-powered software platform called "Autodesk Harmony." This platform will help manufacturers of all sizes to automate and streamline their content creation processes. Harmony is built on the same AI technology that has powered Microsoft's popular Azure chatbot, ChatGPT.
Why It Matters
The launch of Autodesk Harmony is significant for several reasons. It is the first AI platform designed specifically for automotive manufacturers. This means that it is tailored to the unique challenges and requirements of this industry.
The platform will also help automotive manufacturers to save time and money. By automating repetitive tasks, such as generating product descriptions and creating marketing materials, manufacturers can save up to 70% of their content creation workload.
Context & Background
Automotive manufacturers are constantly trying to find ways to stay ahead of the competition. The industry is highly competitive, with major players investing heavily in research and development. AI is poised to play a major role in helping automotive manufacturers to compete on a global scale.
Harmony is the first AI platform from Microsoft specifically designed for automotive manufacturers. The company has partnered with several major automotive manufacturers and startups to develop this platform.
What to Watch Next
The Autodesk Harmony platform is expected to launch in the first half of 2024. The platform will be available as a subscription service for automotive manufacturers.
Key milestones to watch for include the official launch, the release of a preview version for a select group of automotive manufacturers, and the launch of the platform in the first half of 2024.
Source: Microsoft AI Blog | Published: 2022-10-12