What Happened

OpenAI has announced a new pricing structure for ChatGPT advertising, with ads costing around $60 per 1,000 views, significantly higher than the usual prices charged by Google and Meta. This new pricing structure is expected to have a significant impact on the advertising landscape for AI-powered language models like ChatGPT.

Why It Matters

This new pricing structure will likely benefit both advertisers and users. For advertisers, it will provide more control over their campaigns, with the ability to set their own prices for ads. This will give them more flexibility and the opportunity to generate higher revenue from their AI investments.

For users, the increased price will likely make ChatGPT ads more expensive, potentially reducing the availability of certain ad formats. However, the improved control over ad delivery may also lead to a more consistent and high-quality user experience.

Context & Background

This new pricing structure is the latest development in the ongoing debate about the economics of AI advertising. As AI models become more advanced and popular, the traditional advertising models that have been used for decades may become less effective. OpenAI's decision to adopt a higher price point is a reflection of the increasing value that advertisers are placing on controlling the flow of information through these models.

What to Watch Next

The implementation of this new pricing structure is expected to have a significant impact on the AI advertising industry. It will be interesting to see how advertisers adapt their strategies to this new landscape and what this means for the future of AI content creation.

---

Source: The Verge – AI | Published: 2026-01-26